Uses Of Conventions

I wanted to make a music video that reflected the style and genre of the actually bands music as the brief was to promote. I wanted to create a whimsical and dreamy feel to the video. From looking at music videos such as 'Bright Eyes-Bowl of Oranges' and 'Grizzly Bear-Ready, able' was was able to take inspiration on the types of style. However from most of the promotion videos I found on YouTube, the videos all features shots of the band. This was the first step to challenging the conventions. I wanted to make a promotional video, which made people actually appreciate the music more rather then just the visual of the band.

So I started looking at bands which use a 'face' or 'figure' to represent there band and the biggest example I found was the Gorillaz. They are a 'virtual' band which are composed of 2D animated characters. So from looking at the lyrics of the song I made a narrative structure of a lonely girl riding her bike which contrasts with a montage of shots of different couples. I feel like not having the band actually in the video wasn't a problem and I think the overall footage and video worked. Although I felt that I could of given the band more promotion. I was going to use a voice over like in a TV ad, but I decided that my video was to be on the bands website and felt like after a 3 min video a voice over maybe seem out of place.