I think the combination of the three products work well to compliment each other. I have made sure to use the same colour scheme, font and theme though out. As the 'girl figure' of my band I made sure she was on the digi-pak cover and I used the same actress as my model for the magazine advert. An image of a park scene is also seen on the back of the digi-pak referring to the girls location in the promo video. Inside the pak is the image of the radio which is featured in the video. I felt like the radio represented something a little bit deeper, almost like the girls heart. At the end of the video there is a shot of the radio being left behind is almost like she's given up or maybe doesn't care anymore about love? I wanted this shot to be 'iconic' and this is why I put it in the digi-pak hoping people would recognise it. Also I chose to use the font May Queen as I thought this was a very free hand styled font and thought it suited the style of my band. I think that a customer could become aware of the song/band though any of the 3 medias and know that they were all the same product. I.e. if a consumer saw the music video, they would know that it was the same product as the digi-pack on the
shelve in the record shop as well as the advert in a magazine.
No comments:
Post a Comment